After reading an interesting article about the BBC on wristwatches, I was asked to give an opinion. First, according to a study by a group known as Mintel, one in seven said they did not need a wristwatch. This proportion of people has doubled in the 15 to 24 age group. Why? I heard you scream. Indeed, with the growing popularity and affordability of MP3 players and smartphones, a good watch is no longer necessary. Instead, your phone now tells you what time it is. Let’s not be too pessimistic about this situation, even as the mobile phone market grows while the wristwatch remains static. A large number of people, 86%, still have a wristwatch and sales should remain stable
Some people suggest that the wristwatch dies in a few decades when portable electronics takes over to indicate the time. Others say that wristwatches will evolve and that there will be a fusion of technology and that the modest watch will be a mobile storage device or a music device or something. The fashion industry always says there is a good market for the watch as a fashion accessory, after all, it’s the face you look at most today. Similarly, the sports industries remain optimistic about the decline in the watch market for youth. They say that a well-developed dameure wristwatch is a must for sports, such as cycling or scuba diving. After all, you do not really want to bring your new smartphone to £ 500 on an extreme mountain bike lane at the risk of erasing it. Again, why do people buy expensive watches? Tell the time? No. They buy expensive wrist watches because of its rich status. It is clear that the watch industry faces a difficult task of convincing young generations who clearly love their cell phones.
In my opinion, however, the wristwatch industry will survive and instead develop a new type of wristwatch, such as the one that created the digital watch. Sales of wristwatches dropped in the 1960s and a new watch was needed to revitalize the market. Then came the digital watch and all its possible uses. Casio quickly jumped on Casiotron and began to dominate the new market. The watch was saved as millions of people began buying digital watches because of their affordability and use. Digital watches are now the most sold watches in the world and, in 40 years, they have evolved wonderfully to do all kinds of things. They have become more robust and have features such as stopwatches, countdowns and calendars. What’s even better is that they are so much more reliable that you will not have to recharge your watch every time it runs out of juice!
Casio, which dominates the digital wristwatch market, is now aware that it is not enough to erase reliable, balanced and affordable watches. They also came on the fashion vehicle selling wristwatches by hiring celebrities such as Pixie Lott and F1 world champion Sebastian Vettel to announce their new fashion-sensitive wristwatch series. Even the Casio G-Shock has become more fashionable with as many different and attractive designs available. Previously, it was a heavy sports watch that was almost impossible to destroy.
Can you imagine how boring we would be if we took out all our iPhones to tell the time and how we all had the same device! The watch industry is certainly subject to approximate updates, but I doubt that this is the end of the humble watch that the story has adapted and developed over the centuries. If the wristwatch goes off, the time should be in itself.